We are going to deter Romanians and Bulgars by advertising the downsides of British life ( insert own personal Room 101 list of Colonel Blimp Grumbles). It won't work of course. When Idi Amin was busy expelling Asians Leicester tried something similar. If I recall the story the council took out newspaper ads saying basically 'don't come here, there are no jobs and we are full.'
The outcome was that the one place at the forefront of people's minds when they arrived was Leicester.
So, it is a really rubbish plan. Stop it now.