Thursday, 28 February 2013

Not What It Says on the Can

The latest food scandal  is not in the horse burger league but doges say something about us as consumers.
Asda has been selling tomato purée fron China as 'produced in Italy.' This is not another example of falling education standards, fueling a Govesque  demand for a more 1950's curriculum. Asda's Italian supplier buys up perfectly good Chinese purée. By adding some salt and some water it can be branded  as 'produced in Italy.' I presume they do this because while are happy with Chinese made TV's we trust only Italy to produce pulped tomato.
This just seems a huge waste of effort. We are not talking about Champagne or Wensleydale.